The gallery was founded in 1997 by Jake Miller.
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The gallery was founded in 1997 by Jake Miller, along with artists Damien Meade, Ana Genoves and others . One of the gallery’s original objectives was to offer solo exhibitions to London based artists at the start of their careers – several of whom have gone on to achieve international success. The gallery was soon solely run by Jake Miller as the other original founder members wished to concentrate on their own careers. Since 1998 the gallery began representing artists and the programme expanded into an international one, working with established artists as well as continuing to exhibit younger emerging artists and curating a lively group show programme.
In April 2006, The Approach opened a second gallery space (The Reliance) above a pub of the same name in Old Street, Shoreditch. Overseen by Approach gallery director Emma Robertson, the programme ran for 1 year and included a number of emerging international artists, premiering in London for the first time.
In November 2007, The Approach opened a short lease West End gallery space in Mortimer Street, Fitzrovia, London W1. From November 2007 – June 2009 The Approach operated a dual programme in the East and the West, The Approach E2 and W1 respectively.