UBS, global Lead Partner of Art Basel, celebrates the opening of Art Basel in Miami Beach — the premier show of the Americas — with several projects that extend the company’s longstanding commitment to contemporary art. This year UBS marks its 22nd anniversary of partnering with Art Basel, supporting the organization on a global level and across all three shows in Basel, Miami Beach and Hong Kong.
“Our partnership with Art Basel is a core component of our broad involvement with contemporary art, which is inspired by our company’s own role as an art collector,” stated John Mathews, Managing Director and Head of Private Wealth Management, UBS Americas. “From our initiatives this year in Miami Beach to recent exhibitions of our collection in Italy and Denmark, to original video collaborations with innovators such as online platform Artsy and the acclaimed exhibition space Swiss Institute, our sustained support of contemporary art is an essential part of our history and corporate culture.
UBS Planet Art – Recharging Lounge at Art Basel in Miami Beach
This year during the fair, UBS hosts its first public pop-up space at the fair in the Miami Beach Botanical Garden, the 2.6-acre urban greenspace located directly across from the convention center. Fairgoers and art enthusiasts are invited to experience UBS’s signature art news resource—the app Planet Art, while enjoying free access to Wi-Fi, phone charging stations and light refreshments.
Planet Art is a winner of the prestigious Red Dot in the Red Dot Award: Communication Design 2015, an international competition for design in advertising campaigns, marketing strategies and creative solutions.
Swiss Institute Artist Video Collaboration
Continuing its commitment to developing innovative resources that demystify the artworld and help audiences gain interest and confidence in navigating its complex landscape, UBS has partnered with the Swiss Institute in New York and its director Simon Castets, to develop SI Visions. The online project, launched last month, is a new artist-led video series that provides valuable and engaging insight into the work of some of today’s most forward-looking artists from a first-person perspective. The multi-episode series focuses on a single artist and the special interests that inform and inspire his or her work. (Such as CGI and video gaming and our transforming relationship to the environment.) The first four artists to be featured include: Dora Budor (b. 1984, Croatia), Sean Raspet (b. 1981, USA), Tabor Robak (b. 1986, USA) and Pamela Rosenkranz (b. 1979, Switzerland). SI: Visions depicts the texture and energy of creative processes and ideas, offering new viewpoint on the ways artists see the world as they navigate specialist information, new materials and networks of collaborators. Beginning on Wednesday, December 3, the series will launch and will be hosted on the websites of Swiss Institute and UBS, YouTube, vimeo, and youku, and abbreviated versions will be released via social media channels. UBS will debut the first video in the series at Art Basel in Miami Beach, where they will be screened in the UBS Planet Art Recharging Lounge (on screens and iPads) and at a private event co-hosted by Swiss Institute on Thursday, December 3.
UBS Art Collection Highlights
This year’s annual presentation of work from the UBS Art Collection explores the theme of Inside:Out, complementing and drawing inspiration from the bright, airy and sophisticated redesign of the UBS Lounge and its new hanging garden. The installation features approximately 30 works of art by 15 artists that reflect the notion of bringing the outside in, breaking down barriers between fiction and reality and between public and private space to create images inspired by fantasy, pleasure, sensation, nature and alternative landscapes. A highlight is the newly acquired Native Land (2014), a lightbox by Doug Aitken. Filled with a mosaic of colorful roadside signs, this work highlights the intrusion of advertisements in the American landscape. Additional featured artists include Vija Celmins, Francesco Clemente, Carlos Cruz-Diez, Gilbert & George, Andreas Gursky, Catherine Opie, Marc Quinn, Caio Reisewitz, Gerhard Richter, Pipilotti Rist, David Schnell, Simmons & Burke, Xaviera Simmons, Thomas Struth and Corinne Wasmuht. The works, selected by UBS Art Collection Curator for the Americas Jacqueline Lewis, represent a globally diverse range of artists, themes and media, including installations, kinetic sculpture, painting, drawing and photography
- UBS and Art Basel