On the occasion of Salone del Mobile and the design week, we asked Maria Cristina Didero to draw a design itinerary for our readers.
“Milan has become my city. And it is the city of design. We like to say that Milan is the temple of design. Every year in April all the world comes to town to check what we have to offer during the holy week of design, as ironically called the Salone del Mobile. It is a special week. It is a week where you can find beautiful and interesting projects, smart ideas, surprising objects and excited protagonists of the field at every other corner. It is also true that it is a moment where a comfortable bed and a cold dish of spaghetti can cost you a fortune, but you will always think that the money spent was worth. Beside design, what makes the main difference at the Milan Design Week is of course the people. Experts, tourists, the design passionate, followers, collectors, entrepreneurs, and students all gather here to discover new borders, put forward (in the best cases) good questions to envisage new possibilities for the future of design. The future of design is our future, as design stands as the driving engine able to move things and change them, to move them forward to give another perspective, possibly a better one. It is because of this that everyone comes over and makes it the unparalleled week that it is; as design is always about people, never about chairs.”
Maria Cristina Didero is an independent design curator and freelance writer based in Milan, who works internationally. She regularly contributes to magazines such as Domus and Vogue, and she runs her own column titled L’Ascensore in IconDesign. Maria Cristina has collaborated with a number of institutions both in Italy and abroad, curating exhibitions and editing related catalogues. Among others, her last project titled SUPER DESIGN, on Italian radical design, comprises a show at R&Company in New York, a book published by Monacelli Press and a film directed by Francesca Molteni, premiered last November at the New York Design and Architecture Film Festival. Fun House is her next project, an anthological show for 10th year anniversary of Snarkitecture practice, and will take place next July at the National Building Museum in Washington D.C. (USA). This year at Salone, she presents VEGAN DESIGN – Or the Art of Reduction by Erez Nevi Pana part of the 5 Vie circuit.
Check out here the list of design events recommended by Maria Cristina Didero
- Maria Cristina Didero © Ferroni