Rio de Janeiro’s Niteroi Museum – designed by Oscar Niemeyer – is set to be the backdrop of Louis Vuitton‘s upcoming cruise collection fashion show on May 28.
Nicholas Ghesquière, creative director of women’s collections for the luxury fashion house, reportedly selected the iconic waterfront museum because of the venue’s unique architecture—it overlooks the Brazilian city’s Guanabara Bay. The building’s entrance is a winding red ramp, perfect for receiving VIP guests for the presentation of the new collection.
Niemeyer, the architect, who died at 104 in 2012, compared the white modernist building to a flower on a reflecting pool. It is regarded as one of the most unique buildings in the world.
The show coincides with the 20th anniversary of the museum, which is currently undergoing renovation and is set to reopen shortly after the fashion show.
According to WWD, Louis Vuitton has signed an agreement with the museum to support four exhibitions in the coming year, including “Ephemera,” which includes works by artists such as Lygia Clark, Cildo Meireles, and Antonio Dias.
- MAC de Niterói