Porro

Porro’s building boasts six highly visible windows framed by steel columns on the central Via Visconti di Modrone and industrial-style windows at the back, which overlook the pedestrian Via Ronchetti, offering glimpses of old Milan. The space is spread across multiple levels, providing endless design possibilities to explore.

Designed by Piero Lissoni, the showroom’s architecture transforms the space into a white box—pure and minimalist. The showroom spans two floors with a mezzanine, where the staircase becomes the centerpiece. This conceptual space functions as a “theater home,” where architecture, design, art, and theater coexist. It showcases emotionally meaningful objects that harmonise with Porro’s design philosophy, emphasizing both research and the purity of form.