Riviera

Born from an idea by simple flair with the support of Lapalma, Riviera is both a physical space and a brand, a dynamic destination in the heart of Milan that serves as a hub for the city’s creative scene.

More than just a location, Riviera is a meeting point for the local and global creative community, where design and lifestyle converge in an atmosphere that values authenticity, lightness, and spontaneity. Italian at its core yet open to international influences, it thrives on collaborations, shared processes, and human connections, fostering an ever-growing network of pioneers and visionaries from different fields.

With a strong identity rooted in the aesthetics and vision, Riviera remains open to new ideas, trends, and transformations. Designed to be a space that evolves, it has the potential to become a nomadic concept, ready to take shape in different places while maintaining its essence as a stimulating and inclusive platform for creative expression.