Cre-Action

Cre-Action is the guiding concept for architects and companies participating in the INTERNI exhibition-event, shaping immersive installations that are both visually compelling and thought-provoking. A fusion of Creativity and Action, this theme explores how design can actively contribute to enhancing our living spaces— from urban environments to landscapes—while raising awareness of pressing social and environmental issues.

Aligned with the sub-themes of the Venice Architecture Biennale curated by Carlo Ratti—Natural, Artificial, and Collective—Cre-Action challenges creators to reinterpret the power of design within these three essential dimensions of human activity. Through immersive installations, Cre-Action invites visitors to reflect on the intersection of architecture, sustainability, and community, transforming spaces into dynamic hubs of cultural and sensory experiences while addressing the future of living.

From April 7 to 17, NABA, Nuova Accademia di Belle Arti, takes center stage at Milan Design Week 2025, renewing its presence in the Courtyard of Honor at the University of Milan as part of the INTERNI Cre-Action exhibition-event. The Design for the Moon project, in collaboration with ASU Arizona State University, The Design School, invites reflection on design adaptability in extraterrestrial contexts, exploring the boundary between reality and imagination.

Venues: La Statale, Orto botanico di Brera, Università Cattolica del Sacro Cuore, Audi House of Progress