Fluid Echoes

SUPER LOOP, a design brand under the artistic direction of Joy Herro, merges diverse cultural aesthetics through a universal lens, combining traditional craftsmanship with contemporary elements. In a world where cultural boundaries are increasingly fluid, SUPER LOOP presents an innovative design vision rooted in the rich heritage of Middle Eastern craftsmanship while embracing a universal and evolving narrative.

The inaugural collection, Fluid Echoes, aims to foster a dynamic exchange of ideas, blending Eastern and Western aesthetics into a seamless dialogue. Drawing inspiration from the deep traditions of Middle Eastern art, this collection reimagines these elements within a contemporary design context, bringing to life elegant and metamorphic forms that embody a spirit of continuous evolution.
Fluid Echoes reinterprets traditional shapes and functions for the modern world, featuring distinctive elements such as hand-carved wood and mother-of-pearl inlay.