Prada Frames: In Sight

Now in its fifth edition, Prada Frames is the annual symposium, curated by the design and research studio Formafantasma, which runs in parallel with Milan’s Salone del Mobile.

Guided by the belief that intellectual inquiry and cross-disciplinary dialogue act as vessels of progress, and focusing on ideas rather than products, the initiative sits at the intersection of design, culture, and society. It explores contemporary issues through a multiplicity of perspectives, aiming to convey and enhance complexity rather than resolve it. Critical reflection takes precedence; definitive solutions are deliberately set aside.

Under the title “In Sight”, the latest Prada Frames edition focuses on image-making – a defining aspect of the immateriality of contemporary culture and its preference for representation over fact – approaching the image as a cultural, political, and material force.

Contributions by: Paola Antonelli, Ed Atkins, Alvaro Barrington, Marine Brutti – (LA)HORDE, Barbara Casavecchia, Wendy Hui Kyong Chun, Kate Crawford, Natalia Grabowska, Anouchka Grose, Alfredo Jaar, Mark Leckey, Ila Bêka & Louise Lemoine, Geert Lovink, Momtaza Mehri, Gideon Mendel, Hans Ulrich Obrist, Jussi Parikka, Joanna Piotrowska, Hania Rani, Alice Rawsthorn, Julian Rosefeldt, Sharon Sliwinski, Jonas Staal, Barbara Maria Stafford, Deborah Willis, Akram Zaatari, Joanna Zylinska