Our contemporary lives are driven by the overproduction of image-objects and proliferation of enabling mobile devices. Digital screens have become the iconic black squares of our time, not only reflecting back on us but, in fact, shaping our daily behavior, emotions, and social interactions. Jungs, hier kommt der Masterplan [Boys, Here Comes the Masterplan] eschews telling a story, or illustrating a theme; instead, it traces an attitude and a modus operandi, bringing together artists and collectives in the tri-national region. With them, we look into the attitudes of a younger generation in search of the black square of the now, and who, in the process, articulate their own tongue-in-cheek master plan to deal with the present. Through their diverse artistic practices, the selected artists define themselves in relation to contemporary image culture and its expanded circulation of information in ways that reveal vibrancy, humor, and lightness, but not without a dark undercurrent and wry critical reflection.
Mon/Tue 10 am–8 pm
Wed 10 am–10 pm
Thurs-Sun 10 am–8 pm
CHF 12 (8 CHF reduced) and free for youth under 18, Art Basel VIP card holders, ICOM, VMS, teachers etc.