General Idea: Broken Time

The Museo Jumex presents the first retrospective of the Canadian collective General Idea in Latin America. The exhibition surveys their trajectory throughout a twentyfive-year career that grappled with such topics as communications systems, sexual diversity, race, disease, self-representation and the myth created around the collective itself.

General Idea was formed in 1969 by the artists A. A. Bronson, Felix Partz and Jorge Zontal . The group produced an important body of work in different media and formats, opening new pathways and continuing to serve as a point of reference for current generations of artists around the world.

The exhibition features more than 120 pieces covering all of the media in which the group worked, including video art, photographs, publications, installations, and multiples of objects of mass consumption. The ideas and themes that inform this show are: the creation of myth in art as a reflection of society; the construction of identity; the non-linearity of history; fiction as an artistic resource; the construction of history through memory, archaeology and documents; sexuality; race; and AIDS and viralization as an artistic medium. General Idea grappled with these themes through advertising, design, fashion, beauty pageants, and the mass media.