50th Anniversary of Mars

In 1966, in a sparkling context, Mars decides to invest in the Italian market bringing in our country its iconic brands and its ethical business based on The Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom.

This exhibition tells the 50 years history of Mars in Italy without forgetting its main events at the global level.
A story full of challenges and curiosities, like the fact that in 1981 M&M’S, produced for the first time in ’41 for the US Army, are chosen by the first space shuttle astronauts to be included in their food supply.

MARS has been the sponsor of the Società Sportiva Calcio Napoli where Maradona played and in 1990, with M&M’S, are announced as official sponsors of the football World Cup in Italy.
Since 25 years, the company promotes the World Animal day, supporting some of the most important associations. This year the commitment is in favor of a project of S.I.S.C.A. to prevent bullying by pet therapy.
In Italy, in 2016, MARS was ranked third as Great Place to Work – Medium Enterprise.
These are just some of the aspects that will be remembered on the occasion of the exhibition.