SuperDesign Show 2016

SuperDesign Show, the new authorial format by Superstudio that looks to the future, reaches its second edition. It focuses on research, on every day’s extraordinary, on freedom of choice, on contaminations between classic and avant-garde, industry and craftsmanship, tradition and future, simplicity and magnificence, being aware that everything has been done by now, that the whole world takes part in the evolution of the habitat that surrounds us, that rules and boundaries are out-dated.

SuperDesign Show, that continues and incorporates the success of the previous Superstudio’s project (The Temporary Museum for New Design), is a world-famous highly awaited appointment, first stopover in every visit to Tortona District.
17.000msq of exhibiting space, theme projects, museum-like installations, national pavilions, independent or collective exhibitions, large consolidated companies but also young innovative companies, start-ups, self-design and all other trends of the living and inhabiting. Lounge, meeting rooms, press office, coordinated image, common areas, gardens, restaurants and much more.

This year’s theme is WHITE PAGES, that implies writing together the keywords of the world of tomorrow, expressed in the common areas by the illustrator and artist Sandro Fabbri. An invitation to bring to exhibition not only ready-to-use objects and proposals, but also futuristic and experimental projects and “narrate” them to the public with words and installations in an imaginary “white page” inside their own space.

Only one direction, one contemporary language, that values national and brand identities, Italian excellences, commercial necessities, the thinking “next” with careful selection focusing on “research, quality and innovation”, all along Superstudio’s key values.

SUPERDESIGN SHOW is a project by Gisella Borioli. Artistic Direction by the architect Carolina Nisivoccia.