With the theme “Only the best!”, Superdesign show is a project by Gisella Borioli with artistic direction by Giulio Cappellini.
The selection focuses and highlights big names, innovative projects, life-style trends, technological solutions that improve the environment and everyday life, countries always at the top in the high-quality design such as Japan, and the emerging centres of new design, like a surprising Egypt.
“I can really feel the twenty years of Superstudio Più getting closer, and the creation, in 2000, with the new born Fuorisalone, a new way to communicate design and “to do fair”, a concept that renovates and integrates the traditional, and yet important trade fair. Looking towards the future without repudiating the past, I try every year to totally renew the Design event, aligning on the latest trends, on intuitions and on the most significant proposals. The turning point of 2018 is called “Only The Best”, and this is the reason why I wanted, at my side again, Giulio Cappellini as art director and protagonist. These are the four compass points, the most anticipated and extended projects that will lighten up Superstudio: the super solo exhibition by Nendo, the maybe most successful design studio, the high-tech and sustainability international brand Dassault Systèmes with a project by Kengo Kuma, the Smart City exhibition extended until half May, as well at Superstudio Più, and Superloft the house that everyone fancies living in, with Italian top design brands”, says Gisella Borioli.
Amr Helmy Designs, Boffi, Caimi Brevetti, Cappellini, Dassault Systèmes, DesignByGemini, Designers Guild, ecoBirdy, Flaminia, Fontanot, Gobbetto, Gore-Tex, Icone Luce, IDEA, Ilva Wood Coatings, Indonesian Contemporary Art & Design by Artura, Iooota, Habits, Japan Design Week, Kawai, La Roche, Linvisibile, Living Divani, MacroPiX, Madea Milano, Magis, Material ConneXion Italia, Meisterwerke, Meuble El Chark, Mohm, Nadim, Nendo, Oikos, Orsoni, Pecchioli Firenze, Poliform, Poltrona Frau, Polyrey, Radici Contract, Rado, Richie by Shoulah, Salvatori, S.Pellegrino, Stahl, Target Group, Trend Group, Vetrerie di Empoli, Wave Murano Glass, Yokohama Makers Village, Yoy.
Selected Objects & Discovering:
Barcelona Rugs, budbrand, DiciannoveDieciDesign, Faina, Inthegarden, Rafael Kouto, Mati Collective, Modu Designers, NJ Interiors, Elena Rurua, Simoncini Studio, Size M Design Studio, Studio-Oberhauser.