Beiguelman Giselle: How heavy is a cloud?

How heavy is a cloud? by Giselle Beiguelman, is a multimedia installation comprising video, audio, stamps, and photography that occupies Galpão VB prompting the audience to venture into a mysterious, unknown territory of family inheritance. Born into a Polish-Jewish family, Giselle Beiguelman morphs into a traveler of memories for this project, visiting her family’s home country and questioning herself, investigating landscapes and her own past, revising a traceless history, and ultimately creating a lyrically-charged piece of stark images. How heavy is a cloud? was commissioned by Culture.pl as part of a program to promote Polish culture in Brazil in 2016.

Giselle Beiguelman is a leading Brazilian artist known internationally for her landmark work in digital art and for the use of the internet and mobile networks in art practices. Her work spans interventions in public spaces, network projects and mobile apps, and has been shown at major museums and contemporary art venues. Giselle is also a curator, an essayist, and a professor in the School of Architecture and Urban Design of the University of São Paulo (FAU-USP), where she does research into digital art conservation, immaterial heritage, and interface design. In one of her latest projects, the organization of the exhibition Memória da amnesia [Memory of Amnesia, 2015/16], she turned her attention to São Paulo city monuments, in an action that discussed the politics of memory as “politics of oblivion.” Now, in the exhibit at Galpão VB, the artist sets her sights on her own history, in a quest for images and registers of memories, objects and impressions from her reconnaissance trip to Poland.