Samson Young: The highway is like a lion’s mouth

At the core of this exhibition is an animated music video titled “The highway is like a lion’s mouth“. The animation is the artist’s take on a road safety educational jingle, a genre of music that has evolved independently in many parts of the world, which serves as a prime example of how governments use mass media and advertising campaigns to regulate existing social norms or instigate new ones. “The highway is like a lion’s mouth“ is the first part of a trilogy of animated music videos, the entirety of which will be presented in a solo exhibition in 2019 at the SMART Museum in Chicago.