A comparison between Venice and Florence starting from the two figures who created, in 1895 the Biennale and in 1951 “La Moda Italiana” “il Pitti”. Riccardo Selvatico (1849 – 1901) poet and playwright, was the Mayor of Venice from 1890 to 1895. A period of great economic crisis for the city, in 1893, he conceived together with the most creative artists and intellectuals of the time, the first idea of an International Art Exhibition, better known as the Biennale of Venice.
Then immediately after the war Giovanni Battista Giorgini (1898 – 1971) in 1951 in Florence devised the first presentation of Italian Haute Couture. From this premise there is the opportunity to analyze the relationship between Architecture, Art and Fashion and their role of potential development for the territory as it has already happened in the past and as a possible development for the future, in an international context.