Bally – Swiss Shoes Since 1851

Bally, founded in Switzerland, achieved worldwide fame with top-class shoes. It is considered to have pioneered combining craftsmanship, industrial innovation and fashion design—whether on the first ascent of Mount Everest or on the streets of Paris and London.

The company has successfully pursued a pronounced international strategy since its beginnings, almost 170 years ago. Bally – Swiss Shoes Since 1851 presents shoe production from the patronal corporate culture of the 19th century to the networked working world of today, as well as offers visitors the opportunity to try out current shoe models—from classic leather shoes to sneakers in pop colours.