Herbert Leupin: Seduction, Wit, and Poetry

In the entrance hall of the Toni-Areal the Museum für Gestaltung uses the 140 m2 of the Nordwand for exhibitions.

Whether for Pepita, Bata or Milka, Herbert Leupin, a poster designer from the early days of advertising, knew how to combine professional handcraft, strategic advertising requirements and a design approach. By presenting everyday things in a sensual way he lent them a fascinating aura. Filled with humor and poetry, his sketchily jotted picture stories are among the icons of poster history. To mark the 100th anniversary of Herbert Leupin’s birth the museum pays tribute to one of Switzerland’s most popular poster designers.