Audemars Piguet present their stand entitled ‘MINERAL LAB’ in the Collectors Lounge at Art Basel in Miami Beach 2015. The stand for the 2015 fairs, created by leading French designer Mathieu Lehanneur, was unveiled at Art Basel in Hong Kong 2015. The lounge appears in an altered form to that of the 2014 stand as its design concept shifted seasons from winter to spring. The 2015 edition of the stand includes an eco-living wall, as well as a newly-commissioned sound installation by French artist Alexandre Joly and an exhibition of Audemars Piguet’s exceptional women’s heritage timepieces from 1900 – 2015.
Joly’s work predominantly combines the visual with sound, often creating site-specific installations which explore the sensory, imaginary, aesthetic and ethical relationships that man holds with nature, technology and the environment. Within his practice, Joly mixes sounds recorded in natural settings including weather, landscapes, insects and frogs, and mixes these with electronic sounds and frequencies to enforce sound as a material and separate entity, while referencing the visual scene it accompanies. Alexandre Joly, recorded the natural sounds from around Le Brassus as well as from the Audemars Piguet manufacture and museum. Fusing these natural and industrial sounds, Joly has created a bespoke Audemars Piguet sound which is played alongside the eco-living wall, complementing the design concept of Mathieu Lehanneur.
Miami Beach Convention Center, Convention Center Drive