Fondazione Prada Milan presents a new project conceived by Simon Fujiwara, introducing audiences to the world of Who the Bær

February 17, 2021
For this new site-specific project conceived for the ground floor of the Podium of Fondazione Prada, Milan (2 Mar – 27 Sep 2021), Simon Fujiwara introduces audiences to the fairytale world of Who the Bær, an original cartoon character that inhabits a fantasy universe created by the artist. Who the Bær is a cartoon bear without a clear character. Who the Bær only knows that they are an image, and they seek to define themselves in a world of other images.

The work of artist Simon Fujiwara (London, UK, 1982; lives and works in Berlin) is a personal exploration of the human desire that underpins tourist attractions, historical icons, celebrities, “edutainment,” and neo-capitalism.

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