News

Mercedes-Benz x ZSONAMACO

As every year, national and international brands join ZsONAMACO to create exclusive experiences that enrich the visit for collectors, artists, and the general public.

This year, Mercedes-Benz presents the artwork “Possibilities” by artist Karla Rojo de la Vega, which establishes a fascinating dialogue with our own journey. The piece is based on a cube defined not by its limits, but by its capacity to fold and project itself, to break the linearity of thought and expand into multiple dimensions. Crafted from a rigid, cold and durable material that nevertheless bends, distorts, and allows itself to be affected, the work symbolises how every fold is a logical fracture, every curve a possibility.

This metamorphosis of matter resonates with Mercedes-Benz’s 140 years of evolution — an uninterrupted chronicle of invention and reinvention that began with Karl Benz’s patent for the first automobile in 1886 and the vision of Gottlieb Daimler. Like the artwork, their legacy is not a finished object, but a process in motion. These years mark not only the genesis of individual mobility, but also a continuous trajectory of pioneering innovation, introducing technologies that have defined the automotive industry, from advanced safety systems such as ABS and airbags to leadership in electric mobility and aerodynamic design. Each advance has been a new curve in their history, reflecting an unwavering commitment to excellence, quality, and luxury, consolidating Mercedes-Benz as a global benchmark that not only adapts to the future, but actively shapes it – always striving to elevate the driving experience and sustainability.

Keep up to date with My Art Guides
Sign up to our newsletter and stay in the know with all worldwide contemporary art events