Tomorrow Today: An Absolut Art Bar by Seth Troxler and RUN

Words by My Art Guides Editorial Team
June 22, 2016

Absolut presents a new immersive Art Bar by internationally renowned DJ Seth Troxler and artist RUN (Giacomo Bufarini) in the nightlife capital of the world, Ibiza (7 – 8 July).

Located in an iconic Ibiza venue, and titled Tomorrow Today, Seth Troxler and RUN offer a fresh and unique twist on the Absolut Art Bar, fusing music and visual art.
“Tomorrow Today is Seth Troxler and RUN”‘s vision of an environment that forces you see things in a new light, a unique experience undefinable by time. Visitors find themselves in a city trapped between two worlds, where modern ideas of technology are merged with human perceptions of mythical civilisations, such as Atlantis and Paititi: City of Gold. The artists’ concept of a clash of worlds aims to challenge visitors’ perception of reality, asking them to question where our current trajectory is taking us. These worlds come alive through this experience, between these two different time frames. Ultimately finding oneself in a new place – a state of Tomorrow, Today, at the Art Bar. Tomorrow Today is the latest in the series of site-specific Absolut Art Bars by some of the world’s most exciting young artists.

Street artist RUN has created a series of murals in his signature style which are featured throughout his Art Bar. Seth Troxler and RUN have also collaborated with lighting and artist agency, ATO (Louis Castro) who will create an immersive, nuanced light installation for Tomorrow Today, building on the overall concept of the Absolut Art Bar. The Art Bar will feature a changing nightly program of live music, DJ sets, and performances by special guests, curated by Seth Troxler.

The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of Absolut Vodka, Malibu, Kahlua, Wyborowa, Luksusowa and Fris. Absolut Vodka is the world’s fourth largest premium spirits brand. Every bottle of Absolut Vodka is produced in Ahus, southern Sweden. Malibu is the number one rum-based coconut spirit in the world, sold in more than 150 countries. Kahloa coffee liqueur is the world leader in its category. The head office is located in Stockholm, Sweden. The Absolut Company is a part of Pernod Ricard, which holds one of the most prestigious brand portfolios in the sector.

Keep up to date with My Art Guides
Sign up to our newsletter and stay in the know with all worldwide contemporary art events