Robert Indiana

Robert Clark changes his surname to a stage name, Indiana, borrowed from his home state, and is the protagonist of American Pop Art. The artist attended the College of Art in Edinburgh and then moved to New York in 1954, where he joined the Pop Art movement. Indiana founded his artistic research on the signs of advertising and on a graphic style that makes extensive use of color . The layering of different signs and colors allows the visual ideas of the artist to be transmitted intensely.

Indiana inserts in its works characteristic images of contemporary society with the aim of creating a commercial art mixed with existentialism, which gradually evolve together towards what Indiana calls “Sculptural Poems“. He uses daring and simple images, in particular short numbers and words such as “Eat“, “Hug” and “Love“. It strongly supports the use of the written word in art and language, intended as a social message.