“Love Stories”: a digital project by Francesco Vezzoli

Follow Fondazione Prada Instagram account and discover from 4 May 2020 Francesco Vezzoli‘s new project, curated by Eva Fabbris.

With “Love Stories” Vezzoli takes over Instagram’s communication strategies and, in particular, Instagram stories’ poll function to create a new space of sharing ideas, visions and impressions of love, identity, body, solitude, belonging, diversity, future.

In each story Fondazione Prada’s followers and, more generally, Instagram’s users will be invited to choose between two possible options, to take sides in favour of one of the two proposed statements, to accept the necessarily simplistic binary logic of surveys, to participate in an only apparently easy game.

The survey will include over 50 questions asked by Francesco Vezzoli and associated with images that create visual shocks and interpretative narratives. Each week’s surveys will form a thematic focus freely inspired by an aria from operas by Italian composers such as Vincenzo Bellini, Giacomo Puccini, Gioacchino Rossini and Giuseppe Verdi, and Wolfgang Amadeus Mozart’s Don Giovanni, in homage to Pasolini, who used this piece as a soundtrack in Comizi d’amore.

Fondazione Prada Instagram