Arte Generali: A new Initiative by Generali Group with a Launch Campaign by Oliviero Toscani and Maurizio Cattelan

Words by Carla Ingrasciotta
November 12, 2019

Photographer Oliviero Toscani and artist Maurizio Cattelan, respectively Artistic Director and testimonial of the launch campaign, were both present together with the main players of Arte Generali new initiative: Giovanni Liverani, ceo of Generali Deutschland, Jean Gazançon, ceo of Arte Generali (whose experience in the filed comes from its previous role at Axa) and Philippe Donnet, ceo of Generali group.

The new initiative will be launched in Germany and will gradually take over other countries in Europe, aiming to becoming the leading art insurance product worlwide.

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