Supporting art and music has been integral to Bank Julius Baer’s philosophy for decades. An interest in the visual art dates back to the early 1930s, when the Baer family began its private art collection. Added to this, two female members of the Baer family pursued artistic careers. As a result, the family maintained an intensive contact with the art scene in Zurich, Paris and New York.

In the early 1980s, the Bank founded its corporate art collection. The purpose was, and still is, to support artists who, at the time of a first purchase, are not yet firmly established, but clearly show great potential. Nearly two decades later, Julius Baer started to sponsor concert halls, festivals and museums based on its heritage.

My Art Guide Turin will be developed on the occasion of Artissima and the art week in Turin, running November 2-8, 2020 in the city of Turin.

The digital guide, available soon on myartguides.com website and App Store/Google Play, features major exhibitions and events in Turin running during fall/winter 2020 and includes a chapter dedicated to the most interesting art spaces and cool restaurants and hotels in town.

My Art Guides digital issue and app is a unique and easy tool for navigating your way around the contemporary art scene. Find out what’s on using the maps and highlight the events which inspire you. With My Art Guide Turin you can choose the art spaces you want to visit, the events you want to attend and how you want to spend your leisure time.