Supporting art and music has been integral to Bank Julius Baer’s philosophy for decades. An interest in the visual art dates back to the early 1930s, when the Baer family began its private art collection. Added to this, two female members of the Baer family pursued artistic careers. As a result, the family maintained an intensive contact with the art scene in Zurich, Paris and New York.

In the early 1980s, the Bank founded its corporate art collection. The purpose was, and still is, to support artists who, at the time of a first purchase, are not yet firmly established, but clearly show great potential. Nearly two decades later, Julius Baer started to sponsor concert halls, festivals and museums based on its heritage.